Advantages of Reviewzie
Why Google, Yelp, Facebook, Trustpilot and other online reviews are important for your business.
Google reviews, Yelp Reviews, and other local business site reviews can give businesses a big credibility boost without having to spend thousands of dollars on marketing. The many benefits of using Reviewzie include getting more Google reviews, ranking higher in search results, boosting local SEO, leveling the playing field, increasing your online reputation, and helping smaller business operations compete in the marketplace.
So what is Reviewzie? Reviewzie is an online review acquisition, management and reputation software for your business. You can send customers your Reviewzie review link or have them scan your QR code, where they will first be vetted against whether or not they plan on leaving positive or negative feedback. If they had a positive experience, they will be directed to a page where they can choose where to leave you a positive review. If they had a poor experience, they will be forwarded to a feedback form page where they can leave you feedback privately, and will not be provided links to your Google, Yelp, Facebook or other local business listings. Reviewzie is an all-in-one review management interface, focused on driving only customers with positive experiences to your review pages. Furthermore, Reviewzie is packed with tons of features to help manage your online reputation, get more reviews, and showcase them on your website or social media channels.
Google, Yelp, Facebook, Angi, BBB, Trustpilot and other platforms that post business reviews allow any good business to prove themselves to their potential customers. People are able to go online and list their thoughts about your company for other potential customers to see. Positive reviews level the playing field where marketing hype and expensive campaigns become less relevant, and trust is built through positive reviews and customers sharing their experience online for potential customers to see.
Of course, those same campaigns and marketing tactics can certainly have a huge impact. But they become less relevant in the context of online business reviews, since reviews serve as transparency and social proof rather than expensive marketing and PPC campaigns. Any person searching for a service can stumble upon businesses with reviews from actual customers and make an informed decision on whether or not they should engage with that business—with positive reviews pushing them towards conversion. Think of reviews as your businesses "report card".
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*Quick thought: Have you ever hired a company or patroned a business without first doing some research and checking their reviews?
Another one of the benefits of reviews is that they provide the opportunity for a business to compete in regard to local SEO. Big or small, the business who takes advantage of Google reviews and other review sites is in a position to rank higher in local search results, be seen by more people searching for their product or service, and ultimately earning more business as a result. If Google thinks a local locksmith company provides a better experience than a big corporate locksmith company , that local locksmith can end up higher in the local search rankings. Same goes for a local pizza shop versus a big chain pizza franchise. Ever heard the term: "Better Reviews, Better Business"?
On Google and other local business review sites, positive reviews have unprecedented power. A power to influence brand trust, local SEO, feedback, and ultimately, the ability to decide the amount of revenue your business makes as a direct result of your reputation online.
Google Business Reviews Increase Brand Trust
Transparency is becoming more and more relevant for consumers. That relevance (and importance) placed on transparency can largely be accredited to the accessibility to vast amounts of information on any given business. Today, it’s not uncommon for a consumer to research or compare a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews, although yelp, trustpilot, facebook, and the rest are equally important, especially if your operating in a specific field that has review sites dedicated to your industry eg. WebMD for doctors, Angi/HomeAdvisor for home service businesses, or Rover for dog walkers.
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To really hammer home the power of online business reviews, the same survey reports a staggering 72% of consumers say positive reviews make them trust a local business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage over the next business by using Reviewzie to collect reviews. Conversely, it creates a sense of urgency in dealing with negative reviews by using Reviewzie to eliminate them altogether, which will further build customer trust.
Google Business Reviews Increase Online Exposure & Local SEO
Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews. These review signals are generally focused around review quantity, velocity, and diversity. A well-balanced combination of these three review signals can help catapult your local business towards the top of Google local search results. This helps your business get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. While still important, as a local business it’s critical that you don’t rely only on traditional methods and neglect other mediums like Google reviews. With proper execution, Google business reviews can be one of your most successful marketing tactics. This is partially because Google business reviews allow your business to show up in the “Map Pack.” The Map Pack consists of a group of businesses near the location from where you’re searching. The map pack displays the name and link to the business, the address and phone number, and the total number of Google reviews in addition to the average rating.
Improve Click-Through Rates to Your Website with Google Reviews
Any smart business knows that it’s vital to get customers to click on your link when it shows up in a search engine. You may spend all the time and money in the world on your SEO strategy, but if people aren’t actually clicking on your business, all the effort is in vain. Luckily, having Google reviews is an excellent way to increase the click-through rate when you show up in a search engine. Your Google review rating will show up next to your business name in Google, so a good collection of positive ratings will increase clicks through to your site.
Google Reviews Convert More Customers
Once customers have clicked through to your page, you’re nearly to the end goal. Customers who come to your site need to be enticed to purchase something from your business. While a user-friendly site experience and smartly designed web page are extremely important, Google reviews can be powerful enough to do the conversion alone. For this reason, any business with a strong rating on Google should be advertising that rating all over their website. This rating will increase customer trust even if they’ve never read your online reviews.
How Real Businesses Benefit From Google Reviews
Now that you’ve learned about the key benefits of using Google reviews, you may be wondering if real businesses are experiencing these benefits. In short, the answer is yes. Here are some examples of real businesses benefiting from online reviews:
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Shannon Fine Jewelry has a 5-star rating on Google and almost 350 Google reviews, which has led to increased traffic to the site. Customers report this is directly because of the reviews they’ve read online.
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Gallery Furniture has garnered 29,341 new reviews online, resulting in a huge increase in web traffic and inbound calls from customers searching online. They spend less online on paid search results and other marketing efforts because of their presence on Google reviews.
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Zerorez carpet cleaners has greatly improved their customer service and business thanks to the feedback of 13,000+ online reviews.
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Paul’s Pest Control has grown their business into a new market thanks to all the customers who choose them because of their positive online reviews.
TL;DR
Google business reviews, and positive reviews on any review site for that matter can drive three core areas of your business: brand trust, local SEO, and feedback. If you’re not currently utilizing Google reviews, you’re potentially missing out on advantages that your competitors may be utilizing. All of these review sites are also free! For many businesses, this marketing channel can provide incredible ROI (your investment is much lower than most other marketing strategies). With little time and resources put towards Getting online reviews, thanks to the power of Reviewzie, you can see incredible results in a relatively short amount of time. The bottom line is, if you’re not already, utilize Reviewzie to manage and get more 5 star business reviews and increase brand trust, local SEO, feedback and insights. You’ll quickly find it’s one of the most cost-effective ways to drive leads to your business and gain trust in your geographic area.